What is Website Optimization?
Website Optimization is the combined effort of improving website speed, images, creating quality content, using relevant internal links, keyword research, and more to improve website ranking.
Sound like a lot?
It is! Site analysis, optimization, tracking, and testing isn’t easy! Which is why many suggest to optimize gradually and focus on one or two areas that need to be improved. Then, once you successfully improve something, move on to the next thing. Ultimately, narrowing your focus makes it easier to track progress, changes, make slight adjustments to your optimization plan if necessary, etc.