Inbound Marketing Plan vs. Outbound
Did you know that when you go to improve your company’s online visibility (with social media, SEO, blogging, etc.), you’re working in the inbound marketing realm?
Outbound marketing is what marketers (mostly) did pre-internet, but some techniques still exist today. And guess what? They’re typically WAY MORE expensive than inbound strategies!
Inbound Marketing = Think social media marketing, SEO, blogging, etc.
Outbound Marketing = Think trade shows, cold-calling, snail mail, etc.UGH! Media
Since we focus on small businesses, let’s go with the more cost-effective option — inbound marketing!
In this post, I’ll go over eight tips to consider when creating your next inbound marketing plan! Plus, I’ll include some lists to help break down the many pieces of content into more digestible bits.