Our Business Model Pivot Begins!
At first, UGH! Media was initially a service-based business for individual clients. Plus, we focus on digital solutions and providing client services it made us a cross between the Nickel-and-dime (à la carte) and Freemium B2B business models.
Ultimately, as we’ve evolved (see timeline page for details), it was decided that a pivot toward a “hybrid” Advertising and Online Marketplace business model needed to happen.
Business Changes Galore!
At first, we were nervous about the transition. Why? Because, well, change is difficult! Then, about a month or so later, the universe *laughed* at our “pivot plan” and added something new to the mix!
Low and behold — an unexpected business opportunity!
What happened was that Ryan (UGH! Media’s CTO / co-founder) decided to resign at the end of June to pursue another venture. Gah!
With some tears, cupcakes, and virtual hugs, he signed off on one venture and went on to the next. (No worries though, he’ll be back to blog here and there!)
UGH! Media’s other co-founder and CMO, Jarred, consulted with the advisors and during a meeting decided to move forward with the pivot ASAP.
Hey, since things were already up in the air, UGH! Media got its chance to *laugh back* at the universe. However, the universe won again because the pivot began on Ryan’s last day!
Crazy, eh? (It was bittersweet.)
Anyway, since we were missing a critical business piece and one awesome guy, we decided to do the following:
- Halt our social media marketing effort(s) for one year
- Redo and optimize the website to make it more mobile and AMP-friendly
- Nix our Google+ account
- Transition to the business model while creating new content in one swoop
- Monetize the site with ads
- Find affiliates and grow new partnerships
Let the pivot (and blogging) commence!
(Stay tuned for new blog updates and announcements!)