Blogging

All About Blogging

If you already a blogger, then you know that there’s a lot to consider before, during and after you begin. If you’re starting one, this category is for you too! In this section, we cover a multitude of how-tos, tips, and various other blogging topics. The whole point is to help improve your online visibility (and bottom line) as you grow!

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How to Survive Writer’s Block When Blogging

Overcoming writer's block when you're a small business owner is tough. Here are a few tried-and-true tips!
Writer’s block (or any creative block) is frustrating! The good news: they can be overcome!

How To Overcome Writer’s Block When You Have a Small Biz

Writer’s block, content creation, (crying) and blogging go hand-in-hand.

To piece your writing together, you need images, GIFS, graphs, or videos. Also, depending on the type of article, you usually need some combo of those things to convey the right message.

When you have a massive marketing and content team, these projects (usually) move along quite well.

However, when you’re a small business owner, it’s usually your team of YOU (and sometimes a co-founder if you’re lucky!) to brainstorm AND create EVERYTHING…

From. Scratch.

If you’ve ever had to delve into creating content and marketing, then you know that it’s NOT easy. Especially for small businesses! However, it sometimes feels downright impossible when you have a creative block, writer’s block, a lack of inspiration, or a creative slowdown. Call it whatever you want!… Read More

Writer's Block and Creative block can be your worst nightmare when a deadline is fast approaching. Here are some tips on how to avoid both!

Improve Digital Marketing with 4 Fewer Things to Do!

Here are 4 marketing tips to free up time and hone in on the important digital marketing stuff
Spend less time on unnecessary digital marketing distractions and focus more on the important stuff!

The Digital Marketing Puzzle

Digital marketing is either a beauty, a beast, or the bane of a small business’s existence (or a weird mix of the three)!

Plus, digital marketing is difficult for the risk-averse and even more of a struggle for those who think that (things like) social media networks are easy to grasp and similar across the board.

If they were all the same, they’d get merged into one platform! YouTwinstagoopinteresnapcebookedin, for example. (Can you imagine?)

Anyway, digital marketing can be less of a struggle if we believe in the product(s) or brand(s) that we sell! Also, the other bonus of digital marketing comes in the form of data, research, various tactics, inbound marketing strategies, planning, trial, and error (not necessarily in that order).

However, with so many different things on a marketer’s plate at … Read More

Do you have "digital marketing block?" If so, here are 4 tips to help you change your mindset, nix unimportant marketing distractions and focus on the more important aspects

8 Tips Before Making an Inbound Marketing Plan

8 Tips to Help Your Next Inbound Marketing Plan
If you need help creating an inbound marketing plan, feel free to use the below checklists!

Inbound Marketing Plan vs. Outbound

Did you know that when you go to improve your company’s online visibility (with social media, SEO, blogging, etc.), you’re working in the inbound marketing realm?

Outbound marketing is what marketers (mostly) did pre-internet, but some techniques still exist today. And guess what? They’re typically WAY MORE expensive than inbound strategies!

Inbound Marketing = Think social media marketing, SEO, blogging, etc.

Outbound Marketing = Think trade shows, cold-calling, snail mail, etc.

UGH! Media

Since we focus on small businesses, let’s go with the more cost-effective option — inbound marketing!

In this post, I’ll go over eight tips to consider when creating your next inbound marketing plan! Plus, I’ll include some lists to help break down the many pieces of content into more digestible bits.

Onward!

Creating content for an inbound marketing plan

Read More
Inbound Marketing Tips

What is a Content Delivery Network?

Content Delivery Network(s): What They Are + Why Websites Need Them
If you’re not familiar with CDNs and how they can help a website, then keep on reading!

CDN’s: What They Are and How They Help Websites

Isn’t it great when you visit a website, and it loads surprisingly fast? Do you know how some sites do that? Pssst: they’re probably using a Content Delivery Network (CDN)!

We all know that having a fast website is essential for providing a good user experience, but guess what else? SEO! Yep, it’s a signal for one of the many ranking factors on search engines!

So if you want to know how CDN’s work, what they offer, and where to start, that’s what this post is all about!

Let’s get to it!

What is a Content Delivery Network?

A CDN is a network of servers located in different parts of the world which store temporary copies of a website (images, files, and scripts) with cache memory.

Let me explain further.… Read More

Need to speed up your website? Try a CDN!

Self-Hosted Website Vs. Free Hosting: Which is better?

Why We Love Self Hosted Websites vs. (Free) Hosting
Do you have a web host?

What sort of website hosting plan does your small business have?

Hosted or self-hosting website?

Do you know the difference between the two??

If not, here are a few questions to ask yourself first. (It’ll make sense in a moment.)

  • Do you have a hosted website (that’s free), but feel limited on what you can do?
  • Have you considered a self-hosted website vs. a hosted site? Not sure of the difference?
  • Confused as to why you should consider having a self-hosted vs. hosted plan in the first place?

If you said yes to any of the above questions, keep on reading!

When you realize self hosted websites are easy to use
It’s true! They’re also way more customizable!

We’ve talked a bit about web hosting for beginners in 2017, but didn’t delve into the difference between hosted and self-hosted plans. So, to build on that, I wrote this post to help you better determine the best route … Read More

Why we love self-hosted small business websites. (and you should, too!)

13 Blogs to Help Your Small Biz Grow [Infographic]

13 Blogs to Help Small Business Move Forward
Below are some small business blogs to help you solve those tricky dilemmas.

Small business resources (via blogs) to the rescue!

First, why should you have a list of small business blogs in advance?

If you’re struggling to grow a business, you know that those not-so-great days suck the motivation right out of you. If you’ve ever felt the wrath of writer’s block or have been at a loss with SEO, then you know what I’m saying.

Anyway, those bad days make it even harder for business owners to consider a new inbound marketing plan, move forward and gain a new perspective.

Furthermore, coming up with new ideas, staying positive, focused, inspired and to keep pushing forward is imperative and needs to happen continually. However, that’s not always possible because we all need something different to keep things moving and the momentum going.

So, by having a list of small business blogs … Read More

Blogs to Help Small Businesses Move Forward