Content Marketing

Content Marketing is KEY!

This section is all about content marketing how-tos, tips, and fixes! We’ll be sure to include all of those before, after, and during issues to help you overcome various barriers. Heck, we’ll even throw in some helpful infographics!

(If you don’t see what you need or have a question, send us a message via the Contact page.)


Improve Digital Marketing with 4 Fewer Things to Do!

Here are 4 marketing tips to free up time and hone in on the important digital marketing stuff
Spend less time on unnecessary digital marketing distractions and focus more on the important stuff!

The Digital Marketing Puzzle

Digital marketing is either a beauty, a beast, or the bane of a small business’s existence (or a weird mix of the three)!

Plus, digital marketing is difficult for the risk-averse and even more of a struggle for those who think that (things like) social media networks are easy to grasp and similar across the board.

If they were all the same, they’d get merged into one platform! YouTwinstagoopinteresnapcebookedin, for example. (Can you imagine?)

Anyway, digital marketing can be less of a struggle if we believe in the product(s) or brand(s) that we sell! Also, the other bonus of digital marketing comes in the form of data, research, various tactics, inbound marketing strategies, planning, trial, and error (not necessarily in that order).

However, with so many different things on a marketer’s plate at … Read More

Do you have "digital marketing block?" If so, here are 4 tips to help you change your mindset, nix unimportant marketing distractions and focus on the more important aspects

8 Tips Before Making an Inbound Marketing Plan

8 Tips to Help Your Next Inbound Marketing Plan
If you need help creating an inbound marketing plan, feel free to use the below checklists!

Inbound Marketing Plan vs. Outbound

Did you know that when you go to improve your company’s online visibility (with social media, SEO, blogging, etc.), you’re working in the inbound marketing realm?

Outbound marketing is what marketers (mostly) did pre-internet, but some techniques still exist today. And guess what? They’re typically WAY MORE expensive than inbound strategies!

Inbound Marketing = Think social media marketing, SEO, blogging, etc.

Outbound Marketing = Think trade shows, cold-calling, snail mail, etc.

UGH! Media

Since we focus on small businesses, let’s go with the more cost-effective option — inbound marketing!

In this post, I’ll go over eight tips to consider when creating your next inbound marketing plan! Plus, I’ll include some lists to help break down the many pieces of content into more digestible bits.

Onward!

Creating content for an inbound marketing plan

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Inbound Marketing Tips

What is a Content Delivery Network?

Content Delivery Network(s): What They Are + Why Websites Need Them
If you’re not familiar with CDNs and how they can help a website, then keep on reading!

CDN’s: What They Are and How They Help Websites

Isn’t it great when you visit a website, and it loads surprisingly fast? Do you know how some sites do that? Pssst: they’re probably using a Content Delivery Network (CDN)!

We all know that having a fast website is essential for providing a good user experience, but guess what else? SEO! Yep, it’s a signal for one of the many ranking factors on search engines!

So if you want to know how CDN’s work, what they offer, and where to start, that’s what this post is all about!

Let’s get to it!

What is a Content Delivery Network?

A CDN is a network of servers located in different parts of the world which store temporary copies of a website (images, files, and scripts) with cache memory.

Let me explain further.… Read More

Need to speed up your website? Try a CDN!

10 Social Media Marketing Strategy Tips [+ Infographic]

10 Tips for Improving Your Social Media Marketing Strategies
Social media marketing is far from cookie-cutter. There are so many ways to approach it, which makes it a bit confusing. Below are 10 marketing strategies to help improve upon your social media campaigns.

Advanced Planning for Social Media Marketing Strategies = an Even Better Strategy

We have plans for everything else, so why not set one to streamline our future social media marketing strategies?! After all, setting processes for critical strategy elements and integrating them into tasks saves time.

Imagine what it would be like to only focus on the critical stuff and flawlessly filter out the rest?

HA!

Full disclosure, this article isn’t magic and doesn’t focus on automating anything. It’s here to help with process improvement to better plan for future social media marketing strategies.

How many times have you been at strategy meetings and it seems like everyone is looking at numbers for the first time? …Then everyone begins … Read More

Social Media Marketing Strategies Infographic

SMO (Social Media Optimization) 101: Where to Begin

Where to start with social media optimization (SMO)
Need some help with Social Media Optimization (SMO) and not sure where to start?

The lowdown: What is Social Media Optimization?

Social Media Optimization (AKA: SMO) exists to help fine-tune social media profiles and other marketing efforts.

For example, SMO helps with:

  • Finding ways to ensure that all contact info gets updated on every profile when any change happens
  • Ensuring that business profiles are consistent across other networks, while at the same time not sharing the same content everywhere
  • Helping to hone in on how you want to use each social media network based on their overall demographic
  • Making sure that social media profiles remain connected to websites
  • Setting up ways to track analytics on social media marketing campaigns based on KPIs

And that’s not all!

Are you familiar with the ever-changing landscape of social media? What about how to connect the dots between your social media profiles and websites, analytics, etc.?

Guess what? Not … Read More

Where to start with Social Media Optimization