Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) = Crucial!

Conversion Rate Optimization (CRO) is more than merely optimizing a website. It’s pretty much the bones of any digital marketing campaign, and since every digital marketing campaign differs, there’s a lot to consider! In short, this section covers the essential aspects of CRO. The goal is to help you get started, figure out how to track your progress and where to go from there!

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Improve Digital Marketing with 4 Fewer Things to Do!

Here are 4 marketing tips to free up time and hone in on the important digital marketing stuff
Spend less time on unnecessary digital marketing distractions and focus more on the important stuff!

The Digital Marketing Puzzle

Digital marketing is either a beauty, a beast, or the bane of a small business’s existence (or a weird mix of the three)!

Plus, digital marketing is difficult for the risk-averse and even more of a struggle for those who think that (things like) social media networks are easy to grasp and similar across the board.

If they were all the same, they’d get merged into one platform! YouTwinstagoopinteresnapcebookedin, for example. (Can you imagine?)

Anyway, digital marketing can be less of a struggle if we believe in the product(s) or brand(s) that we sell! Also, the other bonus of digital marketing comes in the form of data, research, various tactics, inbound marketing strategies, planning, trial, and error (not necessarily in that order).

However, with so many different things on a marketer’s plate at … Read More

Do you have "digital marketing block?" If so, here are 4 tips to help you change your mindset, nix unimportant marketing distractions and focus on the more important aspects

What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization is an important component of inbound marketing
Wondering about all the hype around Conversion Rate Optimization? In this post, we cover what CRO is, where to start and how it’s used!

What is CRO?

Ever hear of Conversion Rate Optimization (CRO)? In a nutshell, CRO is an approach used to increase website activity through actions (downloading an app, newsletter sign-ups, etc.)


If you’ve been pondering over optimizing your site to boost traffic, you probably have a laundry list of to-dos. Or maybe you are only focused on improving SEO to make your site more visible on search engines. No matter what, utilizing Conversion Rate Optimization strategy is an excellent place to start and even more so if you already use a tool like Google Analytics!

If you have GA set up, then you’re one step ahead already! You have access to LOTS of info that’s measurable (more on that later)!

Now to help paint a picture of how … Read More

Conversion Rate Optimization is an option for almost any business to utilize to help improve website conversions

3 Easy Ways to Optimize SEO for Small Business

How to better optimize SEO
If you’re stuck on how else to optimize SEO, check out these 3 tactics!

Things to Consider Before You Optimize SEO

As time goes on, search engines will continue to update their ranking requirements and get more specific, which is why it’s so important to keep updated on how to optimize SEO. Yes, the changes can sometimes lead to a drop in analytics/ranking factors, but sometimes they can provide a boost. For the most part, all the changes lead to search engines becoming more efficient and user-friendly, which is a good thing for businesses! Over time, they give you a clearer picture of where you stand and what you need to improve.

Ultimately, search engine optimization happens over time, and it’s an ongoing process. It’s not a “set it and forget about it” type of tool. Some things will stay the same, but no matter what, new, relevant and user-friendly content is what … Read More

3 SEO Optimization Tips