3 Easy Ways to Optimize SEO for Small Business


How to better optimize SEO
If you’re stuck on how else to optimize SEO, check out these three tactics!

Things to Consider Before You Optimize SEO

As time goes on, search engines will continue to update their ranking requirements and get more specific, which is why it’s so important to keep updated on how to optimize SEO. Yes, the changes can sometimes lead to a drop in analytics/ranking factors, but sometimes they can provide a boost. For the most part, all the changes lead to search engines becoming more efficient and user-friendly, which is a good thing for businesses! Over time, they give you a clearer picture of where you stand and what you need to improve.

Ultimately, search engine optimization happens over time, and it’s an ongoing process. It’s not a “set it and forget about it” type of tool. Some things will stay the same, but no matter what, new, relevant and user-friendly content is what drives a site’s ranking to new heights.

Guess what else changes a site’s ranking? Competitors! If you’re not consistently creating tailored/quality content, and a competitor is, plus they’re utilizing SEO strategies…guess who is going to rank higher in the long run? To add, it’ll stay that way until another competitor (or your company) changes that! No matter what, consistently adding new QUALITY content keeps a website fresh and improves your ranking over time. Once you start doing that, search engine bots take note and come back to crawl your site more frequently. The result = you’ll be easier to find online and show up higher in the search results that matter most to your business.

Three Easy Ways to Optimize SEO

1. Update Keywords

Content requires a focal point. One way to give a site’s page/post focus so that it’s detectable by search engines is to use keywords. Keywords are a vital part of SEO. They help to target specific audiences. Sometimes keywords can become “outdated” though. For example, buzzword trends pop up all of the time and they may either help a site or not. Buzzwords are a bit touchy because a majority of your audience might not be familiar with the meaning(s). Definitely, won’t help with a search if that’s the case! However, if a majority of your audience commonly speaks in “buzzword,” then it might be a helpful tactic.


Quick tip:Ever hear of keyword-stuffing? If yes, keep refraining! If not, it’s when you assign a keyword to a post or page and purposely overuse it to try and manipulate search engine rankings. GoogleBot is smarter than you think! Your site can be penalized, flagged or even blocked!


Google Search Result Examples
When you search for something on Google, have you ever noticed these additional results?

Use Long Tail Keywords

Next, try experimenting with long tail keywords. Long tail keywords consist of three to five-word phrases that are very specific to whatever someone is searching. If you figure out the right combo, it’ll show! Plus, usually, when people search for things in a super accurate way, they’re looking to buy! Or maybe they’re just researching? Either way, they know what they want.

How to Find the Keywords People Search for

To get an idea of which keywords are used the most, use Google Suggest and the Google AdWords Keyword Planner.

Google Suggest finds phrases people use when searching (queue: long tail keywords!) Also when searching on Google, pay close attention to the bottom of the page. (You’ll notice additional suggestions.)

Google’s Keyword Planner is a useful tool. To figure out how often keywords are being searched (in real-time), use the “Traffic Stat” view. Also note, that the “Competition” view is a debatable stat to follow (for some). It indicates the number of online advertisers the keyword has linked to it. Which is on a scale of low, medium and high.

Long tail keywords planning
What SEO tools do you use to conduct keyword planning?

2. Add SEO to Images!

As you write more content for your website, don’t forget to add pictures! Have you been optimizing those too? Remember to make the file name relevant to what is in the image and then add Alt Text while you’re at it! Alt text helps viewers who use screen readers, or if your picture doesn’t load, it’ll display the text instead.

So how many images should be in a single blog post? A recent study from Blogpros shows to include at least one photo for about every 350 words.

Image Details for SEO
How many sections do you utilize?

3. Resize Your Images

Lastly, don’t forget to resize images to their proper dimensions (based on your site’s theme specifications). Keep in mind that if you use a plugin that “automatically resizes” images to fit a particular dimension on each page, the full sized image still probably exists within your site’s media library! If that happens, it can slow down your site’s load time because not only is the original image still the same size but you now have a plugin that’s taking up space too. Don’t fret though; there are tons of ways to make your website run faster. No matter what, keeping tabs on site speed and page load times while improving upon it makes a huge difference when it comes to user-experience and SEO!

Until Next Time

So there you have it, three quick ways to better optimize SEO by using long tail keywords, adding SEO to images and making sure your pictures are correctly sized! If you’re looking for more search engine optimization how-tos and tips, check out these posts!:

In the meantime, stay tuned for additional UGH! Media blog posts!

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Although we specialize in Conversion Rate Optimization (specifically within Website and Social Media Optimization), we may not already be your CRO company. This post does not establish a UGH! Media LLC-client relationship. It is simply for informational purposes only. For more info, please refer to our disclaimer.


About Ryan at UGH! Media, LLC

Ryan was one of the original UGH! Media co-founders!

He enjoys blogging about digital solutions for small businesses and helping them overcome those seemingly impossible (online) roadblocks.

His specialties are: SEO, web development, advertising, customer relations and video production.

As of June 2018, Ryan parted ways with UGH! Media to pursue a venture with Twitch and YouTube. (More info can be found on the About Us page regarding his transition.) Super excited for him!

P.S. he is invited to blog with us anytime! So don't be surprised if you see new posts from him in the future.

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