How To Overcome Writer’s Block When You Have a Small Biz
Writer’s block, content creation, (crying) and blogging go hand-in-hand.
To piece your writing together, you need images, GIFS, graphs, or videos. Also, depending on the type of article, you usually need some combo of those things to convey the right message.
When you have a massive marketing and content team, these projects (usually) move along quite well.
However, when you’re a small business owner, it’s usually your team of YOU (and sometimes a co-founder if you’re lucky!) to brainstorm AND create EVERYTHING…
If you’ve ever had to delve into creating content and marketing, then you know that it’s NOT easy. Especially for small businesses! However, it sometimes feels downright impossible when you have a creative block, writer’s block, a lack of inspiration, or a creative slowdown. Call it whatever you want!
…as small business owners, time is NOT our friend!
Well, a majority of the time.
So as small business owners, it’s imperative to manage our time to a T.
We’re always, planning, delegating, creating and selling our brands, but sometimes we get thrown a curveball or two!
Creative Block & Writer’s Block!
Many have written about one or the other, but not so much about both. For some reason, creative and writer’s block get conjoined a lot, and it baffles me.
It could be me, but creating images, GIFS, videos and the like are different than sitting down and writing.
Writing seems to be more practical, logical, and scientific vs. designing images. I have to force myself to stop writing and think in a whole different way when creating images (more on this later).
Can you relate?
Now when it comes to getting a case of the creative or writer’s block, overcoming it is a whole different story!
Not only do we have to work extra hard, but we have to motivate both of those little areas in our brains to push out ideas that we’ve never thought of before!
How in the heck do you accomplish that?
As I was researching for this post, I noticed a trend:
- Most are how-to lists on overcoming writer’s block, only.
- They also seem to assume that a majority of “bloggers” either work from home or their employers offer flexible options like taking a walk, work in a common space vs. a cubicle, “simply” push forward, play ping-pong, etc.
Now don’t get me wrong, changing your mindset and having fun are super important. However, none of those blogs helped me! I’ve tried all of those tips to the moon and back.
So, I was left one option — to write a blog that delves deeper into what causes creative block AND writer’s block (from my perspective as a small business owner) and what I’ve done to overcome both.
How to Get Past Writer’s Block
First, I have to point out that writing WITH writer’s block doesn’t work!
If you’ve ever tried, you know the feeling. It starts with hesitations and sighs and slowly moves from your stomach to your throat, then to your brain and results in…starting at your screen for long periods of time. And writing nothing.
Sometimes that feeling even moves from your brain and out your eyes in the form of tears (heard it from a friend). 😉
So to avoid all of that and prevent other things from piling up while only staring at your screen, spend some time working on something else! However, make sure that “something else” has nothing to do with writing a blog!
Think about it, have you ever stopped focusing on something only to come back to it later and low and behold it all of a sudden makes sense, and you finish it in 1/10th of the time?
Change What You Are Writing About or Change the Title
Sometimes we fall into the habit of coming up with a title to guide us through the writing.
Pro tip: Stop doing that!
Not only does it stifle your writing, but I’m a sheer believer that doing so is one (of many) triggers that lead to writer’s block in the first place.
You, of course, want to stay on topic or it won’t make sense. However, use the title as a general guide and adjust it later because you’ll probably change the title to some extent anyway.
Pay attention to your gut!
You may not be feeling that ’10 Easy Ways to Defeat Writer’s Block’ is what you want to write about, but ‘What Causes Writer’s Block and How to Stop it’ might make you feel differently.
What do I mean by that?
Try this: Take your topic and say it to yourself out loud or in your head. Then pay close attention to what happens in your mind after you “say” each topic. Do you draw a blank right or do a bunch of ideas start coming to mind?
When I do that exercise, I tend to default to the later because writing becomes a whole lot easier with lots of ideas naturally flowing.
How to Deal with Creative Block
As mentioned above, I feel like we use different parts of our brains when writing vs. creating imagery…because I have to be in a different mindset to do either one.
And guess what?
A quick google search led me to find out that the left side of the brain deals with language and the right-side deals with creativity! BAM!
So the same goes for dealing with a creative block — stop trying to design something new if you aren’t feeling it! If you don’t, then you risk the quality.
Change Your Sleep Schedule
This one goes hand in hand with both creative and writer’s block. Get enough sleep!
It matters! There’s a vast difference in your productivity when you don’t get enough sleep, but then try to be your super creative self. It doesn’t work! Plus, when we don’t get enough sleep, we can’t prioritize as well, and that also impacts how we plan, strategize and so on.
Not getting enough sleep = domino effect that leads to an “everything block.” Not just a creative or writer’s block!
Rearrange Your To-Do List
Albert Einstein said that “doing the same thing over and over again and expecting different results” = the definition of insanity.
If you’re pushing your writing to the last thing on your list, move it up! Otherwise, your articles won’t go anywhere if you use up all of that precious energy on things that don’t produce results.
If you’re having trouble with writing and it’s the first thing on your list, then move it back a bit while keeping deadlines in mind, of course.
Find Your Motivator
If you’ve gone through all of these changes and still don’t feel the creativity flowing, don’t worry! Your ego may be a little bruised from trial and error. Don’t forget that it takes time to find your flow.
P.S. Coffee isn’t one of them! At least it shouldn’t be (except for days that end in Y).
Everyone has an on-switch to their motivation, but it’s different for everyone. The problem is, we have to figure it out on our own, by trying out and immersing ourselves with new ideas, hobbies, etc.
When I first started to delve into what my motivators are, I resorted to finding quotes that gave me goosebumps or just stood out for some reason.
Here are a few of my favorites:
“Do the best you know how today”Anonymous
“Life is 10% what happens to you and 90% how you react to it.”Charles R. Swindoll
“The struggle you’re in today is developing the strength you need for tomorrow.”Robert Tew
“Be a dreamer but don’t let dreams be your ruler.”Anonymous
“Because the people who are crazy enough to think they can change the world are the ones who do.”Steve Jobs
Change Your Attitude
One last thing!
We have to change our self-talk by starting with NOT telling ourselves that we can’t do something. Do the opposite. Tell yourself that you can, know that you can and then own it.
Once you accomplish whatever it is that you told yourself that you could do, and you also feel like you gave it everything you had, you’ll feel accomplished. The trick is to remember that feeling because you’ll need it to help push you towards achieving a future goal.
Content and Writer’s Block Summary
Overall, any creative block is a terrible thing to have, especially when it’s yourself that you have to motivate!
The trick isn’t to merely try a bunch of “life hacks,” we’re human! We have feelings and reasons for why we do the things we do. We have to be willing to delve deep, learn, try new things and not let our businesses fall behind while figuring it out!
But the most important thing is to take care of yourself. Get more sleep, work on something else if you need to, know that you CAN pretty much do anything that you really want to do. The trick is to believe it for yourself sincerely. You’re fooling yourself otherwise.
That’s all for now!
If you’re looking for more blogging or content creation tips, check out these posts:
- 12 amazing small business blogs to follow
- What to consider before starting a blog
- Helpful content creation tools
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