Search Engine Optimization

Search Engine Optimization: Without it, Websites are Invisible!

SEO (Search Engine Optimization) is a critical component of any website. Especially when it comes to internet marketing! If you want a site (or specific pages) to show in search engine results, then you need to understand SEO. And guess what? That’s what this section is all about!

(If you have a topic suggestion or would like to be a guest blogger, send an email w/ 3 published links to [email protected] and let us know what you’re most interested in.)


SEO Myths: Where did it all go wrong?!

SEO Myths
Tread wisely and avoid these nine common SEO myths.

When did SEO turn “bad”?

It never did! SEO myths (and misrepresentations) are a sign of the times! Plus, SEO has been around since the 90s and keeps continually evolving.

Plus, with the rapid change in search engine algorithms, how people search and how much new content gets posted by the second, makes SEO a challenge. It’s no wonder why search engine optimization myths abound!

The negative reputation of SEO is happening due to the spread of outdated information, misinformation, and even the marketing of shady practices. When you mix these things, you get a spoiled tsunami soup of SEO myths spilled all over the interwebs! (Does Bounty make a virtual paper towel?)

Anyway, every year, Google changes search algorithms several hundred times (minor) and rolls out a few significant updates here and there too. While it seems Bing updates as needed to … Read More

Common SEO Myths

8 Tips Before Making an Inbound Marketing Plan

8 Tips to Help Your Next Inbound Marketing Plan
If you need help creating an inbound marketing plan, feel free to use the below checklists!

Inbound Marketing Plan vs. Outbound

Did you know that when you go to improve your company’s online visibility (with social media, SEO, blogging, etc.), you’re working in the inbound marketing realm?

Outbound marketing is what marketers (mostly) did pre-internet, but some techniques still exist today. And guess what? They’re typically WAY MORE expensive than inbound strategies!

Inbound Marketing = Think social media marketing, SEO, blogging, etc.

Outbound Marketing = Think trade shows, cold-calling, snail mail, etc.

UGH! Media

Since we focus on small businesses, let’s go with the more cost-effective option — inbound marketing!

In this post, I’ll go over eight tips to consider when creating your next inbound marketing plan! Plus, I’ll include some lists to help break down the many pieces of content into more digestible bits.

Onward!

Creating content for an inbound marketing plan

Read More
Inbound Marketing Tips

What is a Content Delivery Network?

Content Delivery Network(s): What They Are + Why Websites Need Them
If you’re not familiar with CDNs and how they can help a website, then keep on reading!

CDN’s: What They Are and How They Help Websites

Isn’t it great when you visit a website, and it loads surprisingly fast? Do you know how some sites do that? Pssst: they’re probably using a Content Delivery Network (CDN)!

We all know that having a fast website is essential for providing a good user experience, but guess what else? SEO! Yep, it’s a signal for one of the many ranking factors on search engines!

So if you want to know how CDN’s work, what they offer, and where to start, that’s what this post is all about!

Let’s get to it!

What is a Content Delivery Network?

A CDN is a network of servers located in different parts of the world which store temporary copies of a website (images, files, and scripts) with cache memory.

Let me explain further.… Read More

Need to speed up your website? Try a CDN!

Why Buying Followers and Backlinks Hurts a Website

Avoid Buying Backlinks or Followers and Do This Instead
Trying to buy “high quality” backlinks or followers is a bad idea if you’re trying to rank in search engine results!

Why you should NOT buy backlinks and followers

If you’re reading this, then you probably know a little about website ranking and backlinks, but not entirely sure how they can help one another.

You’ve also probably discovered that taking shortcuts on the above items is a bad idea. To add, the same goes for buying followers on social media!

Speaking of shortcuts (and social media), have you ever come across an ad that markets “a possible solution for a lack of social media followers?” Other examples: “Buy 1000 followers for $5!”, “Buy 1000 Backlinks for $5!”, etc.

If so, lets hope that you didn’t go for it.

If you did, then hopefully you’ve learned a lesson and are now looking for a solution.

Anyway, if you’ve already been down … Read More

Buying followers and backlinks = worst idea ever

How to Improve Website Speed (5 Tips)

Disclosure: Some of the below links are affiliate links, which means, at no additional cost to you, UGH! Media LLC earns a commission if you click through one of them and make a purchase. Any affiliate link below is noted with an asterisk (*).

5 Tips Towards a Faster Website
Assuming that a website is “fast enough” = one-way ticket to crappy rankings!

How to Make Websites Load Faster

Nowadays, website speed is everything and knowing how to speed up a slow site is worth the struggle.

Think about it. When was the last time you visited a site, and it loaded super slow? What did you do?

Did you know? Page speed is a Google ranking factor!
Do you know how many ranking factors Google uses?

You went to a different website, of course!

If you’ve put a lot of time and effort into creating, researching, drafting and perfecting your website analysis, don’t let it be slow! You want visitors to explore your site and make it easy … Read More

Tips on how to boost website speed

Search Engine Optimization: SEO Categories Guide

Different Types of Search Engine Optimization
Do you know the different types of SEO and how to utilize them?

Search Engine Optimization: Simplified Guide to SEO Categories

SEO or Search Engine Optimization can drive business owners nuts! It’s sort of on the technical side and the rules surrounding it continuously change. However, with all the changes it undergoes, it brings up something rather concerning: SEO gets frequently misinterpreted. Plus, it continually gets turned into something that seems way too complicated.

Time for Change

First, a quick vent! It’s time to stop over-complicating SEO by creating new categories/names when a new change happens! Don’t you agree? Things should be updated and maintained vs. creating something new altogether! Build on what we have!

Next, its time to think about if we need all of these categories? Do we? (Answer = Possibly and no.)

So, as a solution, let’s reorganize this mess that we call SEO to educate future SEOs and their … Read More

Different SEO Categories