What sort of website hosting plan does your small business have?
Hosted or self-hosting website?
Do you know the difference between the two??
If not, here are a few questions to ask yourself first. (It’ll make sense in a moment.)
- Do you have a hosted website (that’s free), but feel limited on what you can do?
- Have you considered a self-hosted website vs. a hosted site? Not sure of the difference?
- Confused as to why you should consider having a self-hosted vs. hosted plan in the first place?
If you said yes to any of the above questions, keep on reading!
We’ve talked a bit about web hosting for beginners in 2017, but didn’t delve into the difference between hosted and self-hosted plans. So, to build on that, I wrote this post to help you better determine the best route for your business. Plus, I’ll cover some of the fundamental misconceptions between the two options, why the different plans get easily overlooked at first, and which ones can help you based on your website goals.
Let’s get to it!
Why are self-hosted websites overlooked?
(or sometimes even flat-out underutilized?!)
Unless you’re taught from the get-go (and most of us aren’t) on how self-hosted and hosted websites differ and what determines your best course of action, it’s flat-out confusing (at first)!
First thing first
When purchasing a website URL, many domain name registrars (companies who manage domain name registrations) typically offer web hosting packages when buying a domain. Some of those plans are free, with add-ons and some are in tiered levels.
- Are you strictly creating a blog with no plans to advertise or turn it into an e-commerce site, etc.?
- Will you use it as a personal portfolio site for job leads?
- Do you want to start a business, grow the site, have a blog, e-commerce, ads — the whole bit
? Notsure, but know that you want to create a site and then see where it leads?
In a nutshell, if you’re planning to grow a site over time by adding more pages, a blog, etc. then you should consider a self-hosted website. If you aren’t expecting (at the moment or in the future) to grow the site, then a hosted website plan might be your best best. You can always switch to a self-hosted option later. BUT, before you make a final decision, do you know why web hosts are even required and what the differences are between the two.
WHY are web hosts super crucial for small business websites?
Without the technical know-how, do you know what’ll happen if you try to forgo signing up for web hosting services?
NOTHING. As in, you won’t have a website at all. It won’t exist! It won’t show up, people won’t be able to find it, and neither will search engines!
Web host definition:
“Is a service that provides Web users with online systems for storing information, images, video, or any content accessible via the web. Web hosts are companies that provide space on a server they own for use by their clients.”Wikipedia
So what happens when you don’t have a host, but can type in the web address, and it brings up the site?
Answer: you can’t!
The other answer: you have a host, but probably didn’t realize that’s another role that your CMS has!
Seems too easy, right? Here’s another explanation:
The way you create a hosted blog for free is by using a CMS (Content Managment System) like WordPress.com (note that I didn’t say WordPress.org). A CMS like WordPress.com already has the infrastructure you need to be able to create a website. You only need to purchase a domain name, attach it to your CMS and violà! That is where your site now “lives” on the interwebs. Solely on the CMS’s server.
The downside of free hosted plans is that they aren’t necessarily “free.” In general, domain names cost around $11-15 annually. Otherwise, your website URL will include the host site before your page name. Then there are optional fees, like site protection, advanced SSL options, removing ads, etc. If you’re going to run a site that doesn’t have much traffic but have the necessary things to keep your visitors safe; plan to spend at least $50 to $100 per year. Some even have the restrictions of not allowing any advertising, product reviews, paid posts, and affiliate sales.
Another downside is if you don’t plan to have a lot of traffic, but then it happens. If you have a WordPress.com hosted site, it can deal with bandwidth fluctuations well. Plus, if you end up getting tons of traffic, then it’s likely that you’re creating a lot of high-quality content! Woohoo! That’s what you want! To add, keep in mind that there are usually storage limits (i.e., for images, infographics, etc.) for free hosted plans. Once you exceed the storage limit, you can either upgrade or delete some of the old stuff. P.S. don’t delete! Upgrade or get a self-hosted site instead! Switching your domain from hosted to self-hosted is easy.
URL “Looks” That Don’t Impress
When you have a hosted site, your URL usually looks like this: [insert your domain name].[insert CMS].com.
How easy would it be to remember yourfancyblog.blogspot.com or superfancynews.wordpress.com? (Not very!)
When you have a self-hosted account, the domain looks like this www.[insert your domain].com. Now, how easy would it be to remember yourfancyblog.com or superfancynews.com? Much easier to remember, right?
Queue the next section! ↓
CAUTION: Keep your work protected
What do we mean by that? When it comes to hosted websites, they usually have more restrictions/other conditions while using their service (vs. self-hosted). Violating one of the terms puts your work at risk of being lost, a site name getting disabled, etc. The other types of restrictions consist of not being able to use a preferred advertising platform, posting paid ads/posts, or not being able to remove ads placed by the host.
With Self-Hosted websites, you are free to choose your advertising platform (make sure to read their restrictions!) and paid posts. You won’t have to worry about ads getting placed by the host on your site either.
The more cost-effective option = Self-hosted websites.
It’s true! The sites on WordPress.org, are self-hosted. Period.
Now not having a self-hosted site doesn’t mean you have to learn how to code, program everything or hire a developer to do your bidding. The CMS still allows you to create a website, but with a self-hosting plan, you are pretty much limitless. You can choose which web host you want instead of just going using the “free” default.
I love self-hosting so much, I created the below list for you!
→ FYI: when it comes to ‘free hosting’ vs. ‘paid hosting,’ blogs/websites that run on “free” hosting plans are entirely acceptable when just starting! Plus, many CMS’s (Like Joomla and Drupal) have hosted and self-hosted options like WordPress.com or WordPress.org. If you have a different CMS preference, here are a few other popular choices:
- For Hosted site options, go to Joomla.com or Drupal.com
- For Self-hosted site options, go to Joomla.org or Drupal.org
Another popular CMS is wix.com. They are set up differently than the above CMS examples because they don’t have the top-level domain of .org. (All of their options exist on one page.) Here’s a link to Wix pricing plans.
My favorite benefits of (many) self-hosted plans
You read that right! Many small business website hosts offer additional specialized services to help sites move forward, faster. If your host provides an SEO service, then they usually assign a dedicated marketing/project/account manager to your account who walks you through the planning, strategy, and other useful stuff.
Some people get things messed up when it comes to improving the visibility of your site with organic SEO vs. PPC. Don’t be fooled, PPC doesn’t improve your SEO. However, it can help to boost your bottom line and site visibility temporarily (or for however long you run the pay-per-click campaign.)
The route that provides a lasting result though, but takes a bit more time, organic SEO.
Did you know that SSL doesn’t only help with security? It also helps with SEO! Back in 2014, Google announced that having a secure website (SSL) would become a part of Google’s ranking signal!
Many web hosts often integrate with other software and offer additional website hosting services. Tools like MailChimp, SurveyMonkey, Google Analytics, Shopify and the list goes on! With free blog hosting, you get limited integration/plugin choices and are “stuck” with the CMS’s default features. So…if you end up paying a fee to get more options, consider a switch to a self-hosted plan instead!
On-Demand Web Developers:
If you’re familiar with WordPress, then you know about themes and plugins.
Have you ever needed to customize something on your site, but the theme didn’t allow you to change ANYTHING? Then, did you reach out to the theme’s developer to see if they can help, but never got a response? If you have the extra money in your budget and you don’t know much about web development give your hosts web design/development a try. You will be amazed!
So there you have it, the difference between self-hosted and “free” hosted plans, why they’re each useful, and some of the benefits of each. If you want more website optimization tips, check out these posts:
- Why you need to avoid over optimizing your website
- How Content Delivery Networks (CDN) can benefit your site
- Five ways to make your website faster
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Although we specialize in Conversion Rate Optimization (specifically within Website and Social Media Optimization), we may not already be your CRO company. This post does not establish a UGH! Media LLC-client relationship. It is simply for informational purposes only. For more info, please refer to our disclaimer.