10 Social Media Marketing Strategy Tips [+ Infographic]

You are here: HomeSocial Media Optimization (SMO)Tips Toward a Social Media Marketing Strategy

Estimated reading time: 9 minutes

10 Tips for Improving Your Social Media Marketing Strategies
Social media marketing is far from cookie-cutter. There are so many ways to approach it, making it confusing. Below are 10 marketing strategies to help improve your social media campaigns.

Advanced Planning for Social Media Marketing Strategies = An Even Better Strategy

We have plans for everything else, so why not set one to streamline our future social media marketing strategies?! After all, developing processes for critical strategy elements and integrating them into tasks saves time.

Imagine what it would be like to only focus on the critical stuff and flawlessly filter out the rest.


This article isn’t magic and doesn’t focus on automating anything. Instead, it’s here to help with process improvement to better plan for future social media marketing strategies.

How often have you been at strategy meetings, and it seems everyone is looking at numbers for the first time? …Then everyone begins to ‘analyze’ the data and ultimately comes up with the same old stuff?

To get to the point, we’re focusing on social media marketing strategies because there’s a fuzzy line between social media marketing tactics and social media marketing strategies. So first, we’ll clarify. After that, we’ll get to the tips on how to plan future social marketing strategies better.

The difference between social strategy and social marketing

First, the strategy part comes into play before you start marketing/sharing content! In short, you need to sit down, create a social media marketing plan and figure out the specific goals you’re striving to reach.

Skipping the strategy part leads to missing info, backtracking, and lost time. Plus, without having a strategy, you’ll be in the dark about how to jump back from setbacks.

The marketing (tactics) part comes into play after the strategy part.

To further clarify, below is a general strategy/marketing process. I’ve noted strategy or marketing in parenthesis to help separate each part. The goal is to help you see how the strategy and tactics differ and intertwine. Then, by clicking them, they’ll match you up with the tips for each section.

See the differences?

Notice how they both intertwine? Gets confusing!

We’ve also compiled the below tips into an infographic so you can use them as a checklist.


10 Social Marketing Strategy Planning Tips – Start to Finish

Don’t assume or guesstimate! If you’re stuck on where to begin:

  • Look for “peaks and valleys, ” then compare the dates with past content.
  • Keep an eye out for your content that resonates, then compare it to something that doesn’t. After that, note the differences and try to repurpose one or two pieces of content. [Don’t change everything at once! Tried and true tracking and testing can make a world of difference!]
  • There are five ways to analyze social media marketing performance by Social Media Examiner for actual metrics to track.

If you’re new to creating social marketing strategies and lack the data:

Create some goals based on your own past social media experience and pick standard metrics to track. Trying to follow data that doesn’t make sense to you (yet!) won’t make sense! Remember that analytics tracking is very different when comparing personal and business social profiles.

Next, search online for ‘setting social media goals.’ If you strive to research and learn about marketing strategies consistently, it’ll expose you to more in-depth analytics and new tactics over time. Once you become familiar with new datasets, integrate them!

2. Set up a Google Analytics (GA) account and create custom reports.

If you already have a GA account but don’t know how to create custom reports, segments, etc., save time and go to the Google Analytics Solutions Gallery. The GA Solutions Gallery is a library full of already-built reports! However, Before you download any of them, create a ‘new view’ in GA! Doing so will keep your original site data (All Website Data) separate from the new views.

Why do you want to keep them separate?

A general GA practice keeps the “All Website Data” view unfiltered, so there is a raw copy of all historical data. If you filter the ALL WEBSITE DATA, it’ll begin excluding stats you may need access to.

Here is how to create a separate view in Google Analytics.

If you need a suggestion on which new view to choose, the 1st one on the list will (probably) be Occam’s Razor Awesomeness. It has 6 segments, 9 custom reports, and a VP dashboard!

P.S. It’s fantastic! Plus, with the already-created reports, you’ll be able to get detailed data to help plan your social media strategy even further!

3. Audit YOUR business’s social media presence!

Yep, auditing your business social profile(s) is imperative! In addition, it’s important from an optimization standpoint to figure out how you match up with competitors.

Also, be honest with yourself when auditing, and avoid only tracking vanity metrics! If you don’t know where to start, check out HubSpot’s post on performing a social media audit.

4. Research (new) marketing tactics

Once you do the research, brainstorm how to integrate similar content. To add, a lot of research goes into planning a social strategy, so try to keep it simple!

Here are two key areas to focus on:

Competitor Research: During your social media audit, there’s a section for auditing competitors. Start researching 3-5 (you can add to the list later).

Once you have them narrowed down, ensure all audit areas are filled out and leave room for notes! After that, note down any trends you noticed, who they’re engaging with, how often they post, and which posts are getting the most traction. Then start brainstorming where your business can improve and how to offer customers an even better experience (that is trackable)!

Researching Social Networks: Once you complete your social media audit and have a better idea of where your business stands, decide if there’s another social network that you should utilize. If you’re stuck and unfamiliar with each channel’s different demographics and context, here’s some info on choosing the best social media network.

5. Create a content strategy AND content calendar separately. Or utilize editorial calendars.

Make the content plan first.

Your content plan lists things to create and how they will flow together. Once you decide on what to make, break down each project into pieces and assign due dates. Side note: Establishing a content marketing strategy utilizing an editorial calendar can help you streamline processes to prepare content in advance.

A content calendar contains the dates when blogs (or infographics, image quotes, tips, events, etc.) must be scheduled to post.

Here’s an excellent guide to creating a social media calendar by Buffer.

6. Come up with an analytics tracking plan and stick to it!

At this point, you should have a GA account set up and an idea of the different metrics you’ll be tracking. However, if you don’t know which parameters to start with, here are seven critical social media metrics to pay attention to by Hootsuite.

Don’t get distracted by obsessively tracking analytics. It’s a time suck! Instead, create a plan and add it to your calendar to know when to pull specific reports. That way, you won’t be focusing on the numbers daily. Start by generating a report once a month. After that, then move to once every other month or once per quarter.

7. Set dates to review your metrics based on your analytics tracking plan.

Schedule meeting times that correspond with your analytics tracking plan. It’ll allow you to prepare the results in advance and be more consistent with how you want to present your findings.

If you only have a “team of one,” stick to an analytics tracking plan too! Without analyzing, optimizing, and testing consistently, you’ll lose track and possibly overlook critical info.

8. When creating content, advanced planning (RE: #5) and utilizing tools save A LOT of time! Don’t overextend yourself!

Ever brainstormed brand new content “on the fly,” got super excited, and started working on it?

*sound of record scratching*

…4 days later, you’re still not finished and keep getting stuck/distracted? Don’t overextend yourself by not planning! Yes, it takes a bit of time, but it won’t be a waste of time! Also, check out this list of content creation tools to move things along even faster.

9. Invest in a social media management tool!

Notice that we’ve mentioned Buffer and Hootsuite? There’s a reason! They help with a multitude of things! But, most of all, they are easy-to-use (affordable) platforms to distribute content over multiple social networks.

You’ve probably heard of them both, but if you aren’t utilizing at least one, start! Today!

Who has the time to post manually, especially when doing all this research?

If you want more info about these tools or other options, check out this list of 15 popular social media management tools via Forbes.

10. Interact with your audience to improve future strategies!

What’s the best way to figure out how your company can improve and simultaneously discover problems your audience has? How can you better strengthen your services overall?

Ask! Interacting with your audience is a surefire way to figure out things when you’re stuck! But, of course, it also helps when you have writer’s block!

If you have a small following, ask friends and family their thoughts and improve from there.

Final Words

So there you have ten tips to help you plan your social media marketing strategies from start to finish! If you’re looking for more social media tips, check out these posts:

↓ Check out the below infographic! ↓

Social Media Marketing Strategies Infographic
Use these steps to plan your future digital marketing campaigns better!

Leave a comment