7 Social Media Marketing Tools to the Rescue!


7 Tools/Apps to Get Your Social Media Marketing Back on Track
Which of the below tools have you used?

Issues That Can Get Fixed with Social Media Marketing Tools

Think back to the first time you implemented social media marketing for your business. Which social media management tools did you use?

How did you do it? Did you know what exactly to do?

*sound of crickets chirping*

You probably had no clue, right?

On the other hand, if you’re new to social media marketing or if you’ve done it before but need to refresh your skills, then keep on reading!

We’ve researched, polled and cross-referenced some of the most common social media marketing issues that many small businesses face and posted them below. All you have to do is click on whichever issue(s) you’re having, and it’ll bring you to social media marketing tools that can help!

Onward!

Common Social Media Marketing Issues

Click on a problem below, and it’ll bring you to an app that can help!:

7 Social Media Marketing Tools to Get you Organized and Moving Forward!

1. Buffer

If you’ve already started your social media marketing, then you’ve probably heard of content publishing tools. If not, now is the time to familiarize yourself!

In general, Buffer is for smaller businesses. It helps with additional analytics, posting consistently, a birds-eye-view of scheduling/planning your posts, and content creation with their tool, Pablo. If you need to manage more than one social network, it does that too!

Buffer also has a function to help prevent you from seeming too spammy. How? When you go to schedule something that you’ve posted recently, it notifies you and won’t let you post it again unless you change the blurb. It’s a simple function that helps us content creators to avoid accidentally posting the same thing too often or unexpectedly.

2. Hootsuite

HootSuite is a bit different from Buffer. It’s a social media management dashboard. It doesn’t just help with publishing content, but it also allows for delegating tasks, tracking analytics and even replying to social inquiries from one screen! Not only that, but you can monitor what’s happening on all of your social media channels at one time (on that same screen as mentioned earlier)!

Ultimately, if you’re a small to mid-size (or larger) company and need help managing multiple accounts and responding to inquiries in a snap, check out Hootsuite!

3. MeetEdgar

Do you use either Buffer and Hootsuite, love them, but need some additional help when it comes to scheduling the content? Well, if you use Twitter, LinkedIn (pages and company pages) and Facebook (including pages, profiles, groups!), you’re in luck! Edgar is a social media management tool that recycles your past content in a way that doesn’t become overbearing, repetitive and boring.

Just add your ‘original posts’ ONCE, and Edgar will do the rest! It saves your content into a categorized library and then recycles the content based on a customizable schedule. It takes a bit of time to build up your library, but it might just be what you need!

4. IFTTT

If you’re a small business owner or entrepreneur on a budget, IFTTT might be your saving grace! IFTTT has over 360 partners that allow integrations (they call them applets) between other tools that you wouldn’t otherwise be an option!

IFTTT can do almost anything because if you can’t find an applet, then you can build one. For free! In a nutshell, you can do things like integrating two social media channels (that don’t otherwise connect) to help streamline social media posts during a product launch. Sick of digital paper pushing? Automate it! Heck, it can even send you a notification when the ISP (International Space Station) passes over your house! (NOT joking!)

Just type in an app to see what sort of integrations there are. If you’re looking for a specific function, type it in, and IFTTT will give you suggestions.

5. Zapier

Unlike IFTTT, Zapier is a more business-focused app integration dashboard that can help to streamline repetitive (and pesky) tasks towards an optimized workflow. Even better, they’re super affordable and work with over 750 web apps!

The other cool thing is that you can customize integrations even further than some of the other tools out there. In other words, instead of only being able to integrate two apps, it lets you set up a ‘zap’ with three apps or more!

6. Udemy

Udemy is an online learning app that connects you with (free and paid) tutorials and certifications on just about anything! Most courses are quick, affordable, self-paced and to the point. Plus many of the courses aren’t heavily based on just ‘theory,’ but instead, tried and true experience!

7. Mention

Mention is amazing! Create an account, add your business’s name, save and get notified when anyone mentions you (or someone/something very similar) via Twitter, on a public forum, etc.!

If you use Slack for internal business communication, you can direct the notices to a specific channel and have the notifications emailed too.

After you start receiving notifications, make sure to read them ASAP and then reply accordingly. This tool is not only great for monitoring comments, shares, etc. on social media, but for overall reputation management!

Final Words

So there you have it, a few social media marketing tools to help solve some of those unrelenting marketing issues! If you’re looking for more advice, check out our SMO, SEO, and website optimization categories!

If you want to stick with social media marketing, check out these posts:

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Although we specialize in Conversion Rate Optimization (specifically within Website and Social Media Optimization), we may not already be your CRO company. This post does not establish a UGH! Media LLC-client relationship. It is simply for informational purposes only. For more info, please refer to our disclaimer.


About Jarred at UGH! Media, LLC

Jarred Andrews is the co-founder and CEO of UGH! Media.

He aims to empower small businesses to not fear the digital world by helping them understand how things are connected, how they support one another and how to get that info for free or at a discount.

Jarred started his work in tech by way of the online higher education sector as a recruiter, marketer, director, and administrator. At the same time, he worked as a consultant to small businesses focused on event planning, social media, and web development.

While helping clients, he realized a huge disconnect between their actual storefronts and online presence. (There shouldn't be!)

Over time, it became evident that all small businesses should have access to digital solutions that are simplified, DIY and practical. Ultimately, a one-stop shop to fix those pesky online small business issues.

Hence, UGH! Media LLC was born!

(For a more in-depth bio, head on over to the About Us section!)

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