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Issues That Can Get Fixed with Social Media Marketing Tools
Think back to the first time you implemented social media marketing for your business. Which social media management tools did you use?
How did you do it? Did you know what exactly to do?
*sound of crickets chirping*
You probably had no clue, right?
On the other hand, if you’re new to social media marketing or if you’ve done it before but need to refresh your skills, then keep on reading!
We’ve researched, polled, and cross-referenced some of the most common social media marketing issues that many small businesses face and posted them below. All you have to do is click on whichever issue(s) you’re having, and it’ll bring you to a social media marketing tool that can help!
Common Social Media Marketing Issues
Click on a problem below, and it’ll bring you to an app that can help!:
- Being able to post consistently to all of your social media channels
- Needing additional analytics AND one place to post, monitor, track and reply to social media inquiries
- Not being able to choose (the best) content to recycle quickly
- Having difficulty with streamlining and delegating social media tasks
- Finding an easy-to-use app that allows you to integrate with other tools for more functionality
- Archiving and backing up mass amounts of work without having to backtrack
- Quickly learning how to use social media for marketing, building a website, and understanding SEO in general
- Connecting two apps that don’t otherwise integrate
- Knowing when/how to share recycled content
- Figuring out how to automate (parts of) accounting, invoicing, customer service, or project management
- Knowing (in real-time) what everyone is saying about your business online
7 Social Media Marketing Tools to Get You Organized and Moving Forward!
If you’ve already started your social media marketing, then you’ve probably heard of content publishing tools. If not, now is the time to familiarize yourself!
In general, Buffer is for smaller businesses. It helps with additional analytics, posting consistently, a birds-eye-view of scheduling/planning your posts, and content creation with their tool, Pablo. If you need to manage more than one social network, it does that too!
Buffer also has a function to help prevent you from seeming too spammy. How? When you go to schedule something that you’ve (very) recently posted, you’ll receive a notification that you need to edit the post somehow.
It’s a simple function that helps social media managers and/or content creators avoid accidentally posting the same thing too often or unexpectedly.
HootSuite is a bit different from Buffer. It’s a social media management dashboard. It doesn’t just help with publishing content, but it also allows for delegating tasks, tracking analytics, and even replying to social inquiries from one screen! Not only that, but you can monitor what’s happening on all of your social media channels at one time (on that same screen as mentioned earlier)!
Ultimately, if you’re a small to mid-size (or larger) company and need help managing multiple accounts and responding to inquiries in a snap, check out Hootsuite!
Do you use either Buffer and Hootsuite and love them, but need some additional help when scheduling content? Well, if you use Twitter, LinkedIn (pages and company pages), and Facebook (including pages, profiles, groups!), you’re in luck! Edgar is a social media management tool that recycles your past content in a way that doesn’t become overbearing, repetitive, and boring.
Just add your ‘original posts’ ONCE, and Edgar will do the rest! It saves your content into a categorized library and then recycles the content based on a customizable schedule. It takes a bit of time to build up your library, but it might just be what you need!
If you’re a small business owner or entrepreneur on a budget, IFTTT might be your saving grace! IFTTT has over 360 partners that allow integrations (they call them applets) between other tools that you wouldn’t otherwise be an option!
IFTTT can do almost anything because if you can’t find an applet, then you can build one. For free!
In a nutshell, you can do something like integrating two social media channels (that wouldn’t otherwise connect) to help streamline social media posting. Sick of digital paper-pushing? Automate it! Heck, it can even send you a notification when the ISP (International Space Station) passes over your house! (NOT joking!)
Just type in an app to see what sort of integrations there are. If you’re looking for a specific function, type it in, and IFTTT will give you suggestions.
Unlike IFTTT, Zapier is a more business-focused app integration dashboard that can help to streamline repetitive (and pesky) tasks towards an optimized workflow. Even better, they’re super affordable and work with over 750 web apps!
The other cool thing is that you can customize integrations even further than some other tools out there. In other words, instead of only being able to integrate two apps, it lets you set up a ‘zap’ with three apps or more!
If you use Pinterest and Instagram in your social media marketing, you should check out Tailwind! Their insights and analytics options are the best that we’ve seen (and still use!). They have some pretty fantastic pin/post creation and automation tools too. For example, in their publisher, they have a built-in, brand-focused pin creation tool to help you streamline your social marketing workflow to a whole new level — it’s called *Tailwind Create.
Mention is amazing! Create an account, add your business’s name, save, and get notified when anyone mentions you (or someone/something very similar) via Twitter, on a public forum, etc.!
If you use Slack for internal business communication, you can direct the notices to a specific channel and have the notifications emailed.
After you start receiving notifications, make sure to read them ASAP and then reply accordingly. This tool is not only great for monitoring comments, shares, etc., on social media, but for overall reputation management!
So there you have it, a few social media marketing tools to help solve some of those unrelenting marketing issues! If you’re looking for more advice, check out our SMO, SEO, and website optimization categories!
If you want to stick with social media marketing, check out these posts:
- What to consider before creating a new social media profile
- Why you shouldn’t buy social media followers (or backlinks)
- Here are 10 social media marketing strategies to try
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