Social Media Optimization

Social Media Optimization = A Business’s Digital Self

Are you familiar with social media optimization? Have you ever wondered why a company doesn’t reply to online reviews or post business hours? SMO could be their saving grace! However, SMO isn’t limited to only those two things which is why we created this section!

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7 Helpful Benefits of Social Media Marketing

Ways Small Businesses Benefit from Social Media
The benefits of social media marketing help to boost more than just your bottom line!

Advantages of Social Media Marketing for Small Businesses

At first, implementing a new Social Media strategy can seem a bit overbearing due to the time it takes to plan, execute, track and test. On top of that, many small businesses still struggle with prioritizing social, even when they know the importance of social media marketing!

Why social media marketing?

Companies don’t put-off social media marketing because they’re too busy. It’s because they usually don’t know the benefits that it can have on their business, or they might not know how to measure its impact. Every situation is different.

Plus, let’s face it, it’s difficult to go back to social media if you’ve had sub-par social marketing experiences in the past!

Ultimately, we’ve come up with the below list to help show you some of the most important benefits … Read More

Social Marketing Benefits Small Business

Social Media for Small Business: Choosing a Network

The Best Small Business Social Networks
Choosing social media for small business is tough! Have you ever asked yourself if your business is on the WRONG social network(s)? Or maybe you’re not sure which network is best for your biz? Either way, we’ll break it down for you.

Figuring Out Which Social Channels to Use for Your Biz

For those who have delved into social marketing, you know that it’s not a walk in the park. Implementing social media for small business takes time, effort, and optimization. And learning. AND research. The good news → any small business can learn how to utilize social networks for digital marketing!

Social Media for Small Business

The below social media list in rank order. However, it’s important to note that the actual size of a social media network isn’t what it’s all about. Don’t get us wrong, it is necessary to an extent, but ultimately your unique content, delivery, and audience have the final say.Read More

How to choose the best social media network for a small business.

SMO (Social Media Optimization) 101: Where to Begin

Where to start with social media optimization (SMO)
Need some help with Social Media Optimization (SMO) and not sure where to start?

The lowdown: What is Social Media Optimization?

Social Media Optimization (AKA: SMO) exists to help fine-tune social media profiles and other marketing efforts.

For example, SMO helps with:

  • Finding ways to ensure that all contact info gets updated on every profile when any change happens
  • Ensuring that business profiles are consistent across other networks, while at the same time not sharing the same content everywhere
  • Helping to hone in on how you want to use each social media network based on their overall demographic
  • Making sure that social media profiles remain connected to websites
  • Setting up ways to track analytics on social media marketing campaigns based on KPIs

And that’s not all!

Are you familiar with the ever-changing landscape of social media? What about how to connect the dots between your social media profiles and websites, analytics, etc.?

Guess what? Not … Read More

Where to start with Social Media Optimization