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Small Biz Website Optimization
Do you know that frequent, and consistent web page/post updates are a ranking factor on most search engines?
Also, did you know that Google has over 200 factors that determine how well each web page and post rank?
If you already have a website, then it’s no surprise that frequent content updates and staying current with SEO are par for the course.
If you didn’t know that, then there’s no better time than now to figure it out! Especially before adding anything new to your site.
On top of that, there are different types of SEO to familiarize yourself with.
One popular type is called organic SEO. Organic SEO takes time to establish (like six months to 1 year-ish), and it’s usually considered “the default” of SEO.
Website + SEO Roadblock(s)
One SEO roadblock that small businesses run into is that they don’t understand how it works, but know its important
When this happens, small businesses usually hire an outside SEO professional who guarantees them a “number one spot” in search results.
The problem: SEO’s CANNOT guarantee those types of results because they DON’T have control over ranking (algorithms) in search engines! Plus, many SEO’s confuse SEO with PPC (which gets expensive!).
P.S. actual search engines (Yahoo, Google, etc.) are the only ones who have access to control rankings, and their algorithms are proprietary!
However, SEO-ers know many ways to optimize websites to increase the chance of getting indexed by search engines. Ultimately, getting a page or post indexed is not exactly easy, but once you get the hang of what’s required, it gets easier.
Remember: If a page doesn’t get indexed by a search engine, it won’t show in search results. Plus, if the page isn’t indexed, the search engine can’t begin to track/rank the page’s progress!
Here are some other interesting points:
- In 2016, 46% of U.S. small businesses still didn’t have a website?! (Source: Entrepreneur).
- In 2017 that number changed to 29%! And guess what? 92% of them said that they plan to have a website before the end of 2018! (Source: SmallBusiness.com)
- Fast forward to 2018, and 36% of small businesses are still without a website! (Source: clutch.co)
How does your business plan to stay competitive this year?
Optimization is Important!
One key factor in website optimization is to ensure that your site is mobile-friendly. Why? Because most website traffic is now via mobile, that number is growing by the year! In fact, October 2016 was the first time mobile search surpassed desktop search (51.2% to 48.7%)! (Source: TechCrunch)
Another optimization factor is page load time. If a page loads too slow, then visitors leave. It’s true! Plus, studies have shown that 2 seconds is the preferred page load time for most visitors. If they have to wait 3+ seconds, almost half of those visitors will leave.
New website owners unfamiliar with how to speed up page loading (or their websites in general) sometimes see it as daunting and put it off until it’s too late. If that sounds like you, here’s a quick link on how to speed up your site!
Improve Web Pages Even Further
Here at UGH! Media, we know that every website is unique. Over time, we’ve found that clients generally prefer à La Carte options when it comes to the many website optimization services out there. So in response, we’re in the midst of finding affiliates who offer that. Stay tuned!