Digital Solutions: Website Optimization


Website Optimization Services by UGH! Media
Did you know that website optimization is also known as SEO?

Small Biz Website Optimization

Do you know that frequent, and consistent web page/post updates are a ranking factor on most search engines?

Also, did you know that Google has over 200 factors that determine how well each web page and post rank?

200+!

If you already have a website, then it’s no surprise that frequent content updates and staying current with SEO are par for the course.

If you didn’t know that, then there’s no better time than now to figure it out! Especially before adding anything new to your site.

On top of that, there are different types of SEO to familiarize yourself with.

One popular type is called organic SEO. Organic SEO takes time to establish (like six months to 1 year-ish) and its usually considered “the default” of SEO.

Website + SEO Roadblock(s)

One SEO roadblock that small businesses run into is that they don’t understand how it works, but know its important.

When this happens, small businesses usually hire an outside SEO professional who guarantees them a “number one spot” in search results.

The problem: SEO’s CANNOT guarantee those types of results because they DON’T have control over ranking (algorithms) in search engines! Plus, many SEO’s confuse SEO with PPC (which gets expensive!).

P.S. actual search engines (Yahoo, Google, etc.) are the only ones who have access to control rankings, and their algorithms are proprietary!

However, SEO-ers know many ways to optimize websites to increase the chance of them getting indexed by search engines. Ultimately, getting a page or post indexed is not exactly easy, but once you get the hang of what’s required, then it gets easier.

Remember: If a page doesn’t get indexed by a search engine, then it won’t show in search results. Plus, if the page isn’t indexed…then the search engine can’t begin to track/rank the page’s progress!

Here are some other interesting points:

How does your business plan to stay competitive this year?

Optimization is Important!

One key factor in website optimization is to ensure that your site is mobile-friendly. Why? Because a majority of website traffic is now via mobile and that number is growing by the year! In fact, October 2016 was the first time that mobile search surpassed desktop search (51.2% to 48.7%)! (Source: TechCrunch)

Another optimization factor is page load time. If a page loads too slow, then visitors leave. It’s true! Plus, studies have shown that 2 seconds is the preferred page load time for most visitors. If they have to wait 3+ seconds, almost half of those visitors will leave.

For new website owners not familiar on how to speed up page loading, it seems like a daunting task at first. Here’s a link on how to speed up your site!

Improve Web Pages Even Further

Here at UGH! Media, we know that every website is unique. Over time, we’ve found that clients generally prefer à La Carte options when it comes to the many website optimization services out there. So in response, we’re in the midst of developing something that can offer that. Stay tuned!

In the meantime, if you need some DIY digital solutions, ideas, and tips,
you can find a drop-down list of categories by hovering over the “Blog” tab above or here’s the direct link: https://ughmedia.com/blog

If you have any questions or need more info, send an email to [email protected] or fill out the contact form. Happy optimizing!