Website Optimization

Is it Website Optimization or SEO?

Website optimization and SEO are sometimes in the same category, but at the same time are very different. How so? Well, SEO isn’t your website, but your site needs SEO to show in search engines! Also, there are tons of optimization requirements for websites so that pages and posts display and render correctly. In short, we created this section to help expand on some of the more technical parts of SEO.

(Have a suggestion? Send us an email!)


Why I Chose GreenGeeks for Website Hosting

Disclosure: Some of the below links are affiliate links, which means, at no additional cost to you, UGH! Media LLC earns a commission if you click through one of them and make a purchase. Any affiliate link below is noted with an asterisk (*).

An eco-friendly website host?!
GreenGeeks is an eco-friendly website host option and that’s not all!

Have you heard of GreenGeeks?

If you’re a small business owner, then you probably have a website. If you have a website, then you’ve most likely dealt with a web host or two. (Or three!) Plus, if you’re reading this, the chances are high that you are looking for a new one.

Or just “researching.”

This post covers ten reasons why I love GreenGeeks web hosting for my small business. At the end of this article, I’ve added some links for additional info to help in your web host re/search.

Before we get started, I want to point … Read More

10 Reasons to Host a WordPress Website at GreenGeeks

SEO Myths: Where did it all go wrong?!

SEO Myths
Tread wisely and avoid these nine common SEO myths.

When did SEO turn “bad”?

It never did! SEO myths (and misrepresentations) are a sign of the times! Plus, SEO has been around since the 90s and keeps continually evolving.

Plus, with the rapid change in search engine algorithms, how people search and how much new content gets posted by the second, makes SEO a challenge. It’s no wonder why search engine optimization myths abound!

The negative reputation of SEO is happening due to the spread of outdated information, misinformation, and even the marketing of shady practices. When you mix these things, you get a spoiled tsunami soup of SEO myths spilled all over the interwebs! (Does Bounty make a virtual paper towel?)

Anyway, every year, Google changes search algorithms several hundred times (minor) and rolls out a few significant updates here and there too. While it seems Bing updates as needed to … Read More

Common SEO Myths

8 Tips Before Making an Inbound Marketing Plan

8 Tips to Help Your Next Inbound Marketing Plan
If you need help creating an inbound marketing plan, feel free to use the below checklists!

Inbound Marketing Plan vs. Outbound

Did you know that when you go to improve your company’s online visibility (with social media, SEO, blogging, etc.), you’re working in the inbound marketing realm?

Outbound marketing is what marketers (mostly) did pre-internet, but some techniques still exist today. And guess what? They’re typically WAY MORE expensive than inbound strategies!

Inbound Marketing = Think social media marketing, SEO, blogging, etc.

Outbound Marketing = Think trade shows, cold-calling, snail mail, etc.

UGH! Media

Since we focus on small businesses, let’s go with the more cost-effective option — inbound marketing!

In this post, I’ll go over eight tips to consider when creating your next inbound marketing plan! Plus, I’ll include some lists to help break down the many pieces of content into more digestible bits.

Onward!

Creating content for an inbound marketing plan

Read More
Inbound Marketing Tips

What is a Content Delivery Network?

Content Delivery Network(s): What They Are + Why Websites Need Them
If you’re not familiar with CDNs and how they can help a website, then keep on reading!

CDN’s: What They Are and How They Help Websites

Isn’t it great when you visit a website, and it loads surprisingly fast? Do you know how some sites do that? Pssst: they’re probably using a Content Delivery Network (CDN)!

We all know that having a fast website is essential for providing a good user experience, but guess what else? SEO! Yep, it’s a signal for one of the many ranking factors on search engines!

So if you want to know how CDN’s work, what they offer, and where to start, that’s what this post is all about!

Let’s get to it!

What is a Content Delivery Network?

A CDN is a network of servers located in different parts of the world which store temporary copies of a website (images, files, and scripts) with cache memory.

Let me explain further.… Read More

Need to speed up your website? Try a CDN!

Self-Hosted Website Vs. Free Hosting: Which is better?

Why We Love Self Hosted Websites vs. (Free) Hosting
Do you have a web host?

What sort of website hosting plan does your small business have?

Hosted or self-hosting website?

Do you know the difference between the two??

If not, here are a few questions to ask yourself first. (It’ll make sense in a moment.)

  • Do you have a hosted website (that’s free), but feel limited on what you can do?
  • Have you considered a self-hosted website vs. a hosted site? Not sure of the difference?
  • Confused as to why you should consider having a self-hosted vs. hosted plan in the first place?

If you said yes to any of the above questions, keep on reading!

When you realize self hosted websites are easy to use
It’s true! They’re also way more customizable!

We’ve talked a bit about web hosting for beginners in 2017, but didn’t delve into the difference between hosted and self-hosted plans. So, to build on that, I wrote this post to help you better determine the best route … Read More

Why we love self-hosted small business websites. (and you should, too!)

Why Buying Followers and Backlinks Hurts a Website

Avoid Buying Backlinks or Followers and Do This Instead
Trying to buy “high quality” backlinks or followers is a bad idea if you’re trying to rank in search engine results!

Why you should NOT buy backlinks and followers

If you’re reading this, then you probably know a little about website ranking and backlinks, but not entirely sure how they can help one another.

You’ve also probably discovered that taking shortcuts on the above items is a bad idea. To add, the same goes for buying followers on social media!

Speaking of shortcuts (and social media), have you ever come across an ad that markets “a possible solution for a lack of social media followers?” Other examples: “Buy 1000 followers for $5!”, “Buy 1000 Backlinks for $5!”, etc.

If so, lets hope that you didn’t go for it.

If you did, then hopefully you’ve learned a lesson and are now looking for a solution.

Anyway, if you’ve already been down … Read More

Buying followers and backlinks = worst idea ever